April 12, 2025
How Do I Decide What to Write About?
I’d like to claim that I pick topics of paramount importance in the tech ed community, the pinnacle of edtech conversations and just must be talked about.
But that’s not true. I select the topics that interest my readers. It’s a pull-through approach rather than push-through.
You-all communicate what you’d like to read about in several ways:
- comments–though not often. I have many loyal readers, but most don’t comment. That’s OK.
- Dear Otto–I get many questions through Dear Otto (don’t you love palindromes?). More often than not, they are questions I never considered and my upcoming post What About Teacher Tech Training? (scheduled for April 16th, 2012)
- click-throughs–those are the links I provide in posts that people click to garner additional information
I’m going to share the statistics from my click-throughs today. Amazingly, I get an average of 38% click-throughs from visitors–i.e., if I have 2,000 visitors on a day, 760 of them click through to one of the links. That tells me I’m providing material of interest to readers.
4-5 of these top click-throughs are from how-to-research posts and 5 from keyboarding posts. When I see this many readers interested in these topics, I know I should write more about them.
How about you–how do you decide what to write?
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